Blog » Cómo las bodegas están etiquetando sus eco-credenciales.
21 Comments- Add comment | Back to Blog Written on 15-Nov-2008 by ines.iuri
Frases que apelan al bienestar como "asistentes responsables de la tierra" y "cultivado familiarmente por un mundo sustentable" vienen tomando posiciones estratégicas en las etiquetas de los vinos Parducci's Sustainable Red. La contraetiqueta presenta una checklist de las eco-credenciales del vino: uvas cultivadas localmente, energía solar, packaging eco-amigable. Un cartón envolviendo el cuello de la botella sella el acuerdo proclamando que el producto es el primero del país hecho con filtros de carbón neutral.
Leer artículo completo en el San Francisco Chronicle (en inglés)
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written on 15-Nov-2008
cristian.saracco says:
Algo que se está comenzando a ver de este lado del Atlántico es que las etiquetas se están tornando más importantes. De hecho, la contraetiqueta sólo lleva la marca (y hace de etiqueta) y la etiqueta resalta todas las bondades del vino y datos relevantes...
- Historia
- Tipo
- Eco-friendly (si lo es)
- Datos de trazabilidad
-.... y la lista sigue!
Es bueno comenzar a ver este tipo de cosas y que se hagan de forma coordinada!... ¿Será que antes se han puesto de acuerdo en cooperar?... Alegra verlo!
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